Chicken Consumption Up 17 Percent in U.S.
By: U.S. AgNet
7/23/2014 10:10:43 AM
More chickens are crossing the road and on to consumers' plates, according to new research presented today at the National Chicken Council's Chicken Marketing Seminar in Greensboro, Ga.
Overall, the average number of meals or snacks that contained chicken eaten by survey respondents in the two weeks prior to the survey was 6.1. This is up from 5.2, or 17 percent, from the 2012 findings. Millennial respondents remain the most likely to eat chicken meals or snacks frequently.
The survey was commissioned by the National Chicken Council and conducted online by PKS Research Partners May 29 - June 1, 2014 among 1,019 adults. In 1998 and 2006 respondents were asked if they are likely to eat more, less or about the same amount of chicken.
In 2014 they were asked more specifically about likely changes in chicken consumption from a grocery store and likely change in behavior regarding a food service establishment.
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