New Video Production

Protect What Makes Life Possible: Impact of the Farm

The commercial begins in a typical Georgia home, but as the camera moves from room to room, everyday items slowly disappear … food from the kitchen table, cotton clothing from closets, wooden furniture, paper products, etc. The purpose is to remind viewers how much of their daily lives depends on agriculture and the farmers who make it all possible. The spot ends with a reminder that choosing Georgia Farm Bureau Insurance helps protect Georgia families while supporting the agricultural industry that sustains our way of life and future.

Common Ground: Preserving Our Agriculture Industry While Providing Financial Protection for Your Family

The commercial follows two Georgia families - one on a farm and one in a city - as they move through their day, heading to work, caring for their children, and gathering around the dinner table. While their daily routines may look different, the story reveals the values they share: hard work, responsibility and family. Georgia Farm Bureau Insurance is there to protect both families, while helping support the farmers who keep Georgia growing.

Quick Links:

Goals

• Establish a memorable brand identity
• Differentiate Georgia Farm Bureau Insurance from competitors
• Highlight community impact
• Build retention
• Shift focus from pricing
• Leverage relevant emotional connections
• Support local agents by providing them with talking points

Branding Treatment

Videos

Graphics

 

 

 

 

 

Printables and Merchandise

Buckslips inserted into all bills for 1 year.

Results

• Provided a long-term competitive advantage by focusing on qualities competitors can't replicate
• Generated dozens of great co-branding opportunities with Federation
• Showcase community impact in variety of ways
• Gave local agents a compelling story that goes beyond coverage options and prices
• Increased loyalty by appealing to consumers driven by values
• In 2025 GFB had a highly successful year for sales