Goals

• Establish a memorable brand identity
• Differentiate Georgia Farm Bureau Insurance from competitors
• Highlight community impact
• Build retention
• Shift focus from pricing
• Leverage relevant emotional connections
• Support local agents by providing them with talking points

Branding Treatment

Videos

Graphics

Printables and Merchandise

Results

• Provided a long-term competitive advantage by focusing on qualities competitors can't replicate
• Generated dozens of great co-branding opportunities with Federation
• Showcase community impact in variety of ways
• Gave local agents a compelling story that goes beyond coverage options and prices
• Increased loyalty by appealing to consumers driven by values
• In 2025 GFB had a highly successful year for sales