Growers approve National Peanut Board
Peanut producers voted overwhelmingly to continue the peanut promotion, research, and information program, administered by the National Peanut Board (NPB), in a referendum conducted by the USDA from April 15 to May 3, with 93% voting in favor of continuing NPB’s research, marketing and promotion program.
In order for the continuance referendum to pass, a majority of eligible producers needed to vote in favor of continuing the Order. Growers who paid assessments on peanuts produced during the representative period from June 1, 2017 through May 31, 2018, were eligible to vote.
The last referendum for peanuts was conducted by USDA in 2014.
In the last five years, the NPB has delivered on its mission of improving the economic condition of USA peanut farmers and their families through compelling promotion and groundbreaking research. Some highlights include:
Peanut per capita consumption is at an all-time high, growing steadily from seven pounds in 2014 to seven-and-a-half pounds in 2018.
Among Millennials, peanuts have the strongest reputation and are the preferred nut over other nut choices, according to a 2018 NPB brand tracking study by The Bantam Group.
Peanut farmers supported the 2015 LEAP Study, a game-changer showing early introduction of peanut products to infants helped reduce peanut allergy by 86 percent. This led to the NIAID National Institute of Allergy and Infectious Disease (NIAID) and American Academy of Pediatrics (AAP) issuing official guidelines for introducing peanut foods to infants to help prevent peanut allergy.