Home Team Campaign Launch
Always the Home Team Campaign
Show your community that Georgia Farm Bureau is “Always the Home Team”! Join us in a statewide campaign that includes local advertising, television, radio, billboard and digital advertising.
How Can Agents Participate?
- Display Your Decals
All agencies will receive a pack of "Always the Home Team" decals, which are also featured in the new commercial! Place these on your car, cooler, travel mug and anywhere else you want to show your GFB pride! - Grab Great Deals on Swag
Grab your own "Always the Home Team" t-shirt and "Always the Home Team" koozies at a special price! All orders must be submitted by October 18 to receive the discount. See mockup and order here. - Get Social!
Use the #AlwaystheHomeTeam hashtag on your personal Facebook or Instagram to explain what “Always the Home Team” means to YOU. Share the “Always the Home Team” posts from the @GeorgiaFarmBureauInsurance and/or county page to your personal profile. - Show Your Pride Online
Add the “Always the Home Team” Facebook frames to your personal profile and story. - Participate in the Sign Campaign
If able, change the signs in front of your agency offices to say “Always the Home Team” so your local efforts can leverage exposure from the statewide marketing campaign. - Use "Always the Home Team" Ads Locally
Find Home Team Print Ads and Radio Ads in the Ad Catalog. - Leverage the GHSA Opportunities and Player of the Game Campaign Locally
Learn more about the opportunities you have on a local level through GFBMIC’s sponsorship of GHSA. The “Player of the Game” campaign is featured prominently in the new commercial. Consider running your own campaign locally or how you can maximize what you’re already doing!
What is Being Done on a State-Wide Level?
The "Always the Home Team" campaign will begin in October and end in December. The video commercials will run across the state on our major broadcast partners, including WMAZ, WTOC, WALB, WJBF, and WTVM. It will also be aired across the state on streaming video platforms (such as SlingTV, Playstation Vue, the MLB App, the CBS app, and others), as well as on digital video content on popular websites.
Corresponding radio, digital ads and billboards have also been created and will be used across the state. Radio ads will be aired on the Georgia News Network of radio stations in Georgia (130+ stations) and slightly shorter versions are being created that can easily be customized for coop use.
You can find "Always the Home Team" ads for coop use in the Ad Catalog or by Requesting an Ad.
We encourage and appreciate your support on a local level!
Questions or Concerns?
Contact the Marketing Team.
More Resources
Facebook Frames
Download the Facebook Frame for Profiles
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Download Facebook Frame for Stories
Note: You must be on a mobile device to access the Frame for Stories. Facebook Stories are photos you can temporarily share with your friends and also add fun graphics and text to (tips). We encourage you to use this Frame when taking photos at your office or at the football game.
Hashtags
Use the #AlwaystheHomeTeam hashtag to tell us and your community what "Always the Home Team" means to you!
Email Signature
Add the updated "Always the Home Team" image to your signature! Right click on the image and click "Save Image".
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