Ag News

Deere launches new digital service tool while facing lawsuit

On July 31, John Deere launched a new digital tool designed to enhance how equipment owners use, maintain, diagnose, repair, and protect their equipment. In a press release, the company said its Operations Center PRO service provides support capabilities for both connected and non-connected machines in its agriculture, turf, construction, and forestry equipment. New and enhanced features include the ability to install software when replacing electronic components or controllers, also known as reprogramming.

Deere indicated that local service providers can also use the service. With a John Deere equipment owner's permission, independent providers can gain access to diagnostic and repair information to support the equipment owner's needs.

The service allows users to access digital repair content filtered by year and model number, providing additional machine information to help efficiently and accurately troubleshoot, diagnose, and repair their equipment. The service is available through an annual license starting at $195 per machine for customers, who can access machine health insights and diagnostic trouble codes, PIN-specific machine content (including manuals), software reprogramming for John Deere controllers, diagnostic readings, diagnostic recordings, interactive diagnostic tests and calibrations. For more information about the service, visit  https://johndeere.com/PROService. 

Meanwhile, the company faces a right-to-repair lawsuit filed in January by the Federal Trade Commission (FTC), which alleges that Deere is violating anti-competition laws with its repair and dealer service system. According to the National Agricultural Law Center, a federal court ruling in the suit allows Deere to access competitors’ business records used by the FTC in the case. 

To read the lawsuit, visit https://gfb.ag/FTCDeerelawsuit.

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