Ag News
Georgia team among top 10 in AFBF Ag Innovation Challenge
Posted on Sep 02, 2026 at 14:24 PM
Ten innovative startups focused on solving agriculture’s greatest challenges are seeking the top prize of $100,000 in the 2027 Farm Bureau Ag Innovation Challenge. The American Farm Bureau Federation, in partnership with Farm Credit, is proud to promote rural entrepreneurship and agriculture innovation through the Challenge.
“Farmers and ranchers count on innovation to produce the safe and sustainable food, fuel and fiber our country relies on,” said AFBF President Zippy Duvall. “Farm Bureau takes great pride in offering outstanding entrepreneurs an opportunity to showcase their technology and services that will help sow the seeds of a better, brighter future for all of agriculture.”
Among the top 10 teams is Good Agriculture, an Atlanta-based firm specializing in farm management software. According to its website, Good Agriculture is “a team and a platform that helps farmers stay organized, find funding, and grow their businesses.” The software suite includes bookkeeping, marketing, digital recordkeeping, grant alerts and more.
On Sept. 10, AFBF will hold the 2027 Ag Innovation Challenge virtual semifinal round, in which the top 10 teams will pitch their companies to a team of judges. The semifinal will be available for viewing via Zoom. Click here to register to view the virtual semifinal. Once completed, a Zoom link and calendar invite will be sent to your email from no-reply@zoom.us. Please check your spam folder if you do not receive one.
The Ag Innovation Challenge, now in its 13th year, is an opportunity for entrepreneurs to showcase their solutions to the dynamic challenges facing American agriculture. Farm Bureau is offering a total of $145,000 in start-up funds throughout the course of the competition.
The 10 semi-finalist teams encompass the breadth of American agriculture, spanning across different sectors and states. The other semi-finalist teams are: Animal Deterrent Solutions – Texas; Clean Label Solution – New York; Clear Grain Co. – Kentucky; Gilly – California; Nave Analytics – Nebraska; Rootline Robotics – New York; Seismi – Nebraska; Swinergy – Minnesota; URMRKT – Oklahoma.
The top four teams advance to the final round, to be held at the AFBF Convention in Charlotte, North Carolina, Jan. 8-13. The top four teams that advance from the virtual round will each receive $10,000. The final pitch competition will be held Jan. 10 in front of a live audience of Farm Bureau members and industry representatives. The winning team will walk away with a $90,000 prize (total of $100,000), and runner-up will receive a prize of $15,000 (total of $25,000).
Farm Bureau recognizes and supports these cutting-edge businesses with generous funding provided by sponsors Farm Credit, Bayer, John Deere, Farm Bureau Bank, Farm Bureau Financial Services, Google, T-Mobile, and ClearPath.
To learn more about the Challenge, visit fb.org/challenge.
- Categories:
- Tags: