Backup Co-Op Advertising Program
Consistent branding and messaging is essential for every agent both on the state and regional level. Through the Co-Op Advertising Program, our hope is to off-set some of the cost of advertising, giving you the opportunity to reach new clients and grow your business. We encourage you to use all of your co-op funds, as it is a great way to retain and grow your book of business.
Frequently Asked Questions
What type of advertising is covered under the co-op program?
Print ads (newspaper, magazine, community bulletins or programs), radio ads, television ads, billboards, branded promotional material, signage, digital advertising and sponsorships can be reimbursed through the co-op program. Click here for description of all categories. All advertising MUST use the correct logo to be considered.
How do I know if I have the right logo?
Head here to find all of the approved logos. Encourage your advertising representative to visit this link for our official media partner toolkit, where they can find everything they need. If you have a question about a logo, please contact us.
What advertising resources are available to me?
GFB has created Advertising Resources that includes a variety of different print ads, radio scripts, billboards and more to choose from. Each sample can be customized for the agent.
How do I get reimbursed?
You can request reimbursement through this simple online form. Each reimbursement request must be approved by the sales department and the marketing department and then will be sent to the accounting department to be processed.
What files do I need to submit for my co-op to be reimbursed?
The specific requirements depend on the category of advertising you are submitting, but in all cases you will need the following:
- Proof of advertising (picture, copy, or affidavit of item)
- Proof of payment (copy of a canceled check, or credit card transaction)
Learn more about how to submit a co-op request for each category.
I'm an agent, can I submit co-op?
Agency Managers must approve all co-op purchases. Please talk to your AM before purchasing or submitting.
What items are 75% co-op?
All advertising is reimbursed at the 50% rate, except for:
- Radio ads on stations included in the Georgia Farm Radio Network (see full list).
- TV ads, sponsorships or digital ads run through the following TV stations: WTVM (Columbus), WTOC (Savannah), WALB (Albany), WSWG (Albany), WJBF (Augusta), WMAZ (Macon), WSST (Cordele), WKSY (Summerville) and GPB (statewide). Please contact us if you would like to work with GFB's Media Buyer, Whitney Mooney.
- Select promotional items through GFB's preferred vendors: Corporate Connection and Strategic Promotions. Please contact the vendor for more information on what items are reimbursed at the 75% rate.
How much co-op is available to me each year?
$5,000, $7,000 or $10,000 is allotted to each agency depending on size and advertising needs. A full breakdown of the tiers can be found in the Complete Co-Op Rules and Requirements.
I need an ad to be created, who do I talk to?
Please refer to the Request an Ad button located the top of the page, complete the form and submit. Submissions will routed to Ross Goodman who will share with Creative Lead, Nicollette Boydstun. All designs will be personalized, created or modified by the Creative Lead.
How can I promote banking products?
Ads for Farm Bureau Bank products may be reimbursed by 50%. However, since the bank is regulated by FDIC and has different rules, you must use the approved advertising provided by Farm Bureau Bank or GFB Member Services when advertising FBB products. Farm Bureau Insurance and Farm Bureau Bank product advertising can never be mixed in the field. Pre-approved ads for FBB can be found in the FBB referral portal. For more on promoting banking products, click here.
Why was my co-op denied?
Improper use of the logo is the main reason submissions are rejected. Click here to see a full list of the acceptable logos and requirements.
Can I use our county logo in insurance advertising?
No, county logos cannot be used for insurance advertising.
I found the logo or an ad on Google / Facebook. Can I use it for advertising?
No, please use the logos in the Advertising Resources. Some of the logos on Google are incorrect and the images on Facebook do not have a high enough resolution for print ads, signage or promotional items.
I already spent the max amount I was given for co-op, what do I do now?
We love that you are investing in your business and using advertising to grow your book of business. We want to support you any way we can so please contact Ross Goodman to discuss your options!
Can I submit co-op after December 31?
No, all co-op requests for payment must be turned in no later than December 31. All requests submitted past December 31 will be counted toward the next year's budget.
Can I use a local vendor for promotional items?
Of course! Please refer your contact to the Media Vendor Toolkit for logos and branding guidelines.
How can my vendor be added to the approved vendor list?
Contact Sidney Middlebrooks to learn how your vendor can be added to the list.